Rescuing a Wellness Spa's Google My Business Account

The Challenge

A renowned wellness spa in Annapolis, Maryland, found itself in a predicament when its Google My Business account was suspended. This sudden disruption halted the spa's ability to showcase its products and services on Google Shopping, impacting its online visibility and revenue.


The Problem

A thorough investigation revealed that the suspension was primarily due to a series of product data feed errors and policy violations. The specific issues included:

1. Inaccurate Product Information: Mismatches between product titles, descriptions, and images.
2. Missing or Invalid GTINs: Absence of unique product identifiers.
3. Incorrect Product Categories: Products were categorized incorrectly, leading to mismatches with Google's product taxonomy.
4. Technical Issues: Errors in the XML feed structure and data format.


Our Solution

Dominate Ignite, a leading digital marketing agency, was
tasked with resolving the suspension and restoring the spa's online presence. Our team of experts took immediate action to address the underlying issues:

1. Comprehensive Account Audit: We conducted a thorough audit of the suspended Google My Business account to identify the specific reasons for the suspension.
2. Data Feed Optimization: We meticulously reviewed and corrected the product data feed, ensuring accuracy and compliance with Google's guidelines.
3. Technical Issue Resolution: We addressed any technical issues with the website's XML sitemap and product page structure.
4. Policy Compliance Review: We carefully examined the spa's product listings and marketing materials to ensure compliance with Google's advertising policies.
5. Strategic Appeal: We crafted a persuasive appeal to Google, highlighting the corrective actions taken and the commitment to future compliance.


The Results

Our strategic approach and diligent efforts resulted in the successful reinstatement of the Google My Business account. The spa was able to resume its online product listings, driving increased visibility and sales.


Key Takeaways

1. Maintain Data Quality: Regularly review and update your product data feed to ensure accuracy and consistency.
2. Adhere to Google's Policies: Stay informed about Google My Business policies and guidelines to avoid future suspensions.
3. Monitor Account Health: Keep a close eye on your account's performance and address any issues promptly.
4. Seek Expert Assistance: Partner with a reputable digital marketing agency to navigate complex account issues and optimize your online presence.

By following these best practices and working with a trusted partner like Dominate Ignite, you can protect your Google My Business account and maximize your online sales.

Click to Contact Us to learn how we can help you resolve your Google My Business suspension and drive your business growth.